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Titles tags are widely overlooked for SEO or they are overstuffed with keywords. Getting them right is much easier and less cumbersum than most webmasters actually think. Read on as i tell you how to optimize your title tags for search engines.
Choosing Your Title
When i say "title" here, I mean the actual title for the page and not the title tag. This title should be as short as posible but still contain the words you want for your keywords.
Look at the title for this page for instance - "SEO For Title Tags" - short and to the point and contains three keywords which will be used in the title tag.
Inserting Into Title Tag
You should try and repeat your keywords twice in your title tag, ours on this page is "title tags" and we have mixed it up by saying "SEO For Title Tags - Title Tag Search Engine Optimization". This not only has our chosen our keyphrase "title tags" but also put them alongside our other keywords and key phrase "SEO" and "Search Engine Optimization".
Repeating them like this tells the search engine robots what your web page is about and will put it higher up the search engine listings depending on your rank.
Dont Overdo it
whatever you do, dont overstuff your title tags. Keep your titles tags to a maximum of 60 characters and NEVER repeat your keywords more than twice. If you do either of these you are more likely to be penalized, especially if you stuff the tag with your keywords.